Serko, your AI travel agent

Drawing on decades of travel intelligence.

Since 2007, we’ve been making it easier to meet face-to-face. Innovating so travel can be about people, not process. Serko is the natural progression of this journey. Doing the hard work to make sure you can be there.

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Man and woman laughing together while holding drinks under a blue skySeated audience in a dimly lit auditorium during a conference talkThree colleagues meeting at a table beside a whiteboard in an orange-walled officeAuckland skyline and Sky Tower across the Waitematā Harbour on a clear dayCity skyline with tall office towers in soft evening lightSpeaker presenting on stage in front of a blue-lit curtainPlane taking off at sunset over a port with container cranesSmiling woman listening among attendees at a conference tablePassengers seated along the aisle of a full aeroplane cabinGolden Gate Bridge at sunset, seen from a rocky shorelineSmiling man in an orange sweater shaking hands with someone in an office

Our vision

Business travel exists to put 
you in the room. To win the customer , land the idea   , start the relationship that email just can’t . And then get you home for the dinner ,  the recital  , the ordinary Tuesday you don’t want to miss.

Everything in between is overhead we want to take care of for you. That’s why we built , an agent that learns how you travel   , acts on your word, and stays in your corner if the day falls apart .

Taking on responsibility with each good trip. And earning your trust to get you there for every moment that matters.

Serko's history

Always in your corner.

The founding promise of Serko has always been personal. To make you feel like someone’s taking care of things. For nearly two decades we’ve been building the platform and partnerships to keep that promise.

2007

Serko is born.

Serko is founded and launched to bring online booking to business travel. The same year, CEO Darrin Grafton wins the PwC Entrepreneur of the Year Award.

2014

New Zealand Stock Exchange listing.

2018

Zeno launches globally, Serko grows in North America.

Serko’s most significant product launch yet brings travelers personalized itineraries and smart travel management. A new North American team establishes operations and partnerships there.

2018

Australian Stock Exchange listing.

2020

Booking.com powered by Zeno goes live.

Serko and Booking Holdings establish a partnership and Zeno-powered Booking.com for Business goes live in 150 countries, combining flight content with Booking.com’s extensive accommodation inventory.

2023

Booking.com for Business powered by Zeno takes off.

Booking.com for Business powered by Zeno now features access to exclusive corporate rates, loyalty rewards and 24/7 travel agent servicing. More than 600,000 companies have signed up.

2024

Serko announces acquisition of Sabre’s GetThere.

The acquisition and long-term partnership with Sabre rapidly increases Serko’s North American presence to become the #2 online booking tool in the region.

2026

Introducing Serko.ai.

Serko unveils its AI-native intelligent travel assistant that learns and remembers how people like to travel, applies company guidelines and proactively handles disruptions.

AI-native by design

We were 
meant for this.

Serko.ai is new. Not bolted onto an old system or tied to old code. It’s AI-native from the ground up. Built on what millions of real trips have taught us. And our genuine understanding of how policy, supply, and traveler behavior interact. The result is travel that practically takes care of itself.

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FAQs

Got a question we haven't covered? Here's what travelers and companies usually ask.

Serko.ai is an AI travel agent developed and powered by Serko. Since 2007, we’ve been bringing people together with world-leading technology that helps them book and manage their work trips. Serko.ai is the culmination of this experience, built on a deep understanding of policy, supply and traveler behavior.

No, Serko.ai is not a new company. It’s an AI-native platform launched by Serko, a travel technology company that’s been innovating since 2007.

Serko is available in the U.S. now and will expand. For updates on Serko’s launch in your country, sign up to the waitlist.

Yes. Payment details are stored in a PCI-compliant vault which meets strict security standards set by the major card networks. Your data is encrypted, admin actions are audit-logged, and we never train AI models on your company's data.

Serko.ai is your AI travel agent whether your trips are personal or work-related. It’s especially good for business travel because you can add your team and company travel policy. Then when anyone searches for flights or hotels, these guidelines are applied. And you can view trip spend and traveler locations whenever you want — just ask Serko.